After founding leafsystems in 2013, the start-up has already introduced more than 1,000 POS systems in restaurants in Germany, Austria and Switzerland, handling over 20 million transactions a year. Thus, the young company has developed a business model that benefits from sustainable revenue streams, market expertise as well as established networks. leafsystems’ vision consists of the digitalization of hospitality through a digital currency: the LEAF token. The LEAF token simplifies the exchange of information between consumers and restaurants, opening up a whole new way to strengthen customer relationships and use appropriate marketing. This enables the presentation of individual offers, simple payment options and much more. Due to the variety of functions, the wallet becomes a significant means for orders and payments. Consequently, the importance of other touchpoints is reduced. It is not only restaurants and consumers who benefit from sharing their data – food manufacturers, suppliers and other partners within the system also reap the benefits. Relevant user information, based on private brand currency, is shared within the LEAF network to improve and enhance offerings for the benefit of consumers.

leafsystems’ mission is to connect local consumers with local restaurants and make transactions across the relationship simple, reliable and manageable.

The LEAF token – together with the LEAF network – plays an essential role in the digital revolution of the hospitality industry. The LEAF token is used by consumers and restaurants to exchange products and services, increasing mutual understanding. Demand for LEAF will lead to fundamental value as the value of the network increases. The LEAF token…

…will

• act as a payment method within the LEAF network
• enable targeted customer engagement
• connect members of the LEAF network with each other

…will not

• pay dividends or profits of any kind
• give voting rights to token owners
• give control of the company or share ownership of any kind

A deeper understanding of customer needs provides consumers with certain benefits and privileges depending on their loyalty status. Although terms and conditions may vary by restaurant, consumers generally benefit from the following advantages as part of the LEAF network:

• Individual discounts
• Targeted and exclusive offers
• The ability to avoid long queues at restaurants – unlike customers who do not pay with LEAF tokens
• The ability to pre-order, pre-pay and make electronic reservations
• An easy way to redeem coupons and receive electronic receipts
• The ability to find restaurants that meet their needs

Especially in the case of digital coupons, offering them at the right time and in the right context is essential to guarantee success – instead of a burden in the form of difficult-to-assess, long-term liabilities. A branded currency managed by a mobile wallet that enables data sharing – while keeping private data between consumers and restaurants protected – enables new ways of targeted restaurant marketing based on in-depth customer knowledge. As part of the LEAF network, restaurants receive:

• General customer information
• Specific food preferences, e.g. meat cooking levels or allergies
• Access to a solution that extends the limited potential for personalised marketing and distribution
• Access to transaction history, which includes information such as average order volume, price sensitivity and order frequency
• Information on the creditworthiness of consumers

Finally, suppliers and other key players in the hospitality industry also benefit from being part of the LEAF network. To take advantage of a more data-driven approach – e.g. for customer acquisition and retention – companies typically need to invest in infrastructure, tools and technical know-how to collect and manage the various internal and external data sources and ultimately to effectively analyse the data and forecast results. In particular, small and medium-sized enterprises, which do not have the necessary staff or capital to access these functionalities, can derive significant benefits from the LEAF network. In fact, being part of the LEAF network means being able to benefit from a seamless flow of data on specific customer groups and direct contact with restaurants. In addition, participation enables a competitive advantage to be a pioneer in the field in the future. In summary, suppliers and other players in the hospitality industry benefit from the following advantages:

• Access to raw data on customer purchasing behaviour
• Direct interaction with restaurants
• Insights into new trends in the sector